What was the Video Marketing Trends in 2021?
The past year has changed the world. The changes have not left the video production industry untouched. Many companies cut video marketing budgets and adjusted their strategies. We entered 2021 with new experiences and a certain apprehension. Experimenting is scary, but the search for fresh solutions is necessary in the rapidly changing market conditions. Here are the top five potential trends that have emerged in video marketing since the pandemic.
TikTok-style
The popular Chinese app has burst into our lives and is unlikely to leave it this year. Short funny videos shot on a smartphone gather millions of views. Top ticktockers are beginning to compete in popularity with YouTube bloggers. Vertical tic-tac-toe-style video ads are becoming more common.
Going online from offline
This trend has been outlined for a long time, but the situation with the pandemic as a catalyst has affected its relevance. Today it makes no sense to rent a room to organize a training / conference / presentation. All this can be done online in a live broadcast or recorded from the studio. With the help of online broadcasts any event can collect many times more participants than a live event. In addition, broadcasting is often cheaper. This allows you to make the event more effective and even better to solve the problem. If you still have doubts – in vain. Feel free to use the online streaming format this year.
Animation and 3D
Restrictions for film crews influenced the creative decisions. To visualize an idea, they use minimal means, such as one actor and a studio with a chromakey. The rest is finalized in post-production. This format is beloved by many for the opportunity to save a lot of money on production. And why not, if the problem is still solved? This year, there will only be more such videos. If you want to save money, you should definitely discuss such a concept with us.
Brand Shortcuts
Not the largest, but definitely a far-reaching trend that has every chance of becoming one of the main trends in the new year of 2022. Its essence is to attract an audience to its own original content in order to retain it. Short films that tell uncomplicated but complete stories and use brand-related imagery are a categorical step in the development of product placement turned upside down. The idea is not that the product being advertised should figure around the story, but that the story itself should figure around the product. Brand shortcuts spread easily through the media, actively gather views, and even form fan bases. In the future fight for customer attention, this can be a decisive weapon.
Collaborations
Collaborations between well-known brands and titles are a great format to spur audience attention. Promotional or image videos based on a mix of themes and styles capture new target audiences and expand the potential of the companies involved in the collaboration.
The format, discussed at marketing conferences and used by many for mutual integrations, is now increasingly coming to video marketing. And that’s not surprising. The scope for creativity and the artistic diversity it brings cannot be overstated.
We advise you to take a closer look at the trends described above and think about incorporating them into your own promotional strategy. This will help your company stay focused and tackle what previously seemed like impossible tasks.
If you need help with video marketing, we’d love to help your business.
Call us now: +1 (415) 465-9200.
